A personal brand would also help Lindsey reach more of her target market by connecting more to them from one female entrepreneur to another… rather than trying to just speak to them through her agency.
Just like when Lindsey is speaking at events and networking, people would get to know Lindsey first and then, based on their needs, Lindsey could then direct them to her agency, Star Tower Systems, for her agency’s products/services.
Due to Lindsey’s desire to have her agency be taken seriously in a male-dominated industry, she had always kept her love of cotton candy sunsets and playful pops of colors quiet.
However, here at Sequoia it’s really important to us that a brand captures the heart + soul of the entrepreneur driving it, so we found a way to bring in more of Lindsey’s unique, fabulous flavor into her design, while still keeping everything super professional.
We’re thrilled with how Lindsey’s playful, happy style came through in her personal brand!